"Success & Money - How you can attract them to your Small Business!"
As a small business owner isn't this what you want for you and your business? Success
and money! It's about the thrill of the chase and the satisfaction of watching your Bank balance grow month after month.
What about if you are looking to start up a small business? Then you are definitely
looking for success and money!
The problem is that most small business owners lack one thing.
If you are a small business start up, or are already running your own small business,
then in common with many small business owners you are likely to be missing one thing - a regular flow of ideas and tips
which you can use to ...
boost the number of customers you have
boost the amount they spend
boost the number of times they buy from you
and so boost your profits!
Isn't this what running a small business is all about??
Don't be a small business failure statistic!
Small business owners that don't hunt out ways to increase the number of customers,
increase how much they spend and how often they spend, will very quickly become a small part of one of the most frightening
statistics confronting small business owners.
According to the Small Business Service (a UK government sponsored body) the number
of UK small businesses which are no longer trading after 3 years is approximately 35%!
I'm sure you don't want the task of going to your customers after less than 3 years
in business to tell them that you are closing up. You didn't leave the world of employment to start your own business to fail
so quickly!
How to catapult your business to the top of the pile
Running a successful small business is about doing things a little differently from
that of your competitors.
These little differences can be enough to capture business from your competitors, attract
new customers and bring so much money into your business that you won't know what to do with it all. What a great problem
that would be!
So how can you give you and your business this winning edge?
Top 10 Rules for Small Business Success
Target
You are not all things to all people. Decide on your niche--narrow your focus and broaden your
appeal.
- Be Different
If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much
of the advertising and products look the same.
- Build a Team
Don't hire an employee to fill a position. Employ a person to be part of a team to build your business
who are honest & hard working.
- Be Fast
Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return
calls and emails now.
- Say Thank You
A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old
fashioned way: take pen to paper and write them a note.
- Be Consistent
Make sure your business has a consistent look and feel. A customer must get the same flavor from
everyone within your organization. Always.
- Smile
Throw out the reasons you think people buy from you like price, product quality or your warranty. They
buy because they like you.
- Fanatical Optimism
The glass must always be half full. Attitude will always win out in the end and infect all
of those around you.
- Sell Soft
Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.
- Leave Your Comfort Zone
Never accept the idea that this is the way you've always done it. Never accept that
a new idea or technology could never work for you.
