Email marketing is the process of marketing via direct email, either on a one-off, sporadic, or regular intervals. Typically recipients have given the sender permission to send them marketing messages.Are you aware that over 70% of all Internet users in the USA have made purchases online as a result of email marketing? Developing an email marketing campaign is a proven way to dramatically increase the effectiveness of your Internet presence. As a result, many companies have developed the most comprehensive collection of email marketing software programs. Developing your own email marketing campaign does not require a degree in computer programming. All you need is a computer, an Internet connection, and a willingness to succeed. Bulk email marketing is currently the most cost-effective online advertising method available to Internet businesses and organizations but one also has to take care of the Spam policies of goverments in different countries & strictly avoid sending unsolicited mails.

 

Here are a few recommendations to make sure you are in compliance with the law:

• Always honor remove requests from your recipients.

• Always provide Subscibers easy way to Unsubscribe from list.

• Do not pass on the mail address of your subscriber to other companies. 

• Never use forged or fraudulent return email addresses.

• Never use fraudulent or deceptive subject lines.

• Do not redirect email through hijacked mail server relays.

• Include a postal mail address in your emails.

• Identify emails of an adult nature with the appropriate subject line.

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